Welcome to Our Region
The counties of Pershing and Humboldt in northern Nevada enjoy a robust economic climate, ease of doing business and rare quality of life that is a perfect match for companies and entrepreneurs seeking access to one of the world’s largest mining markets as well as one of the West’s emerging high tech and energy hubs — Reno, NV.
Abundant land, friendly communities, forward-looking local governments, and a location at the crossroads of major transportation routes; it is an unbeatable combination.
Along with the traditional businesses of agriculture, ranching, and mineral mining, our communities are rapidly developing supply chain networks, logistical operations, and value-added processing facilities for our locally-sourced resources.
Bring your company and employees to our diverse region where outdoor recreation is a major quality of life benefit. Virtually unlimited hiking, camping, wildlife viewing, fishing, dirt biking and ATV trips are right in our communities’ backyard. Rodeos, rockhounding, stargazing, wild west history, are fun activities along with boating at the Rye Patch Reservoir or ATVing at Winnemucca Sand Dunes, the largest sand dune field in Nevada.
Our schools have excellent instructors and smaller classes where students receive individual attention. Great Basin College offers four-year degrees along with career and technical certifications. It is substantially supported by local businesses that contribute abundant scholarships for students.
Both counties have uncongested airports, strong infrastructure, and are popular stops along Interstate 80 and US 95. Both counties have Economic Development Professionals to offer site location assistance, business relocation incentives, and work with their city and county governments to make your transition to our region easy. This region is known for great cooperation between the cities and counties. We are proud of it!
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